Retrato de Joaquín Carballal, Co-founder · Business Strategist
Co-founder · Business Strategist

Joaquín Carballal

Designs the MOS framework · Owns commercial strategy and positioning

I come from the operations trenches: 6 years running technical projects and operational rebuilds for Series A-C companies across LATAM and the US. I saw the same pattern over and over: brilliant teams executing hard against strategies no one had actually designed.

At Milltech I translate that into method. I design the MOS framework — the criteria we use to measure how your SMB decides — and own commercial strategy and positioning at the close of every audit. Decision engineering, not traditional consulting: every MOS finding turns into a concrete business decision, not a PDF that gets filed away.

business strategyMOS frameworkdecision engineeringpositioningproject managementLATAM/US scale-ups
Retrato de Martín Yusef, Co-founder · Diagnostic Lead · Software Engineer
Co-founder · Diagnostic Lead · Software Engineer

Martín Yusef

Leads the MOS audit · Designs the AI decision systems

I've led digital transformations across very different industries: full ERP rollouts, ecommerce, process automation, digital presence, and AI products in production. The constant in all of them: turning a fuzzy business problem into an operating system you can measure.

At Milltech I lead every MOS audit — the session where we map your business across the 7 operational dimensions in real time — and design the AI decision layer we deliver afterward. Inside here, technology is invisible: a tool to solve real problems, not to sell pitch.

diagnostic leaddigital transformationERPs & ecommerceprocess automationdecision engineeringLLMs in production
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